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CULTURWB - Strengthening Capacities for Tourism Changes in WB

Building Competences for Quality Management of Heritage and Cultural Tourism

Target area: Higher Education Development
Sub-target area: Curriculum Development
Target countries: Bosnia and Herzegovina, Montenegro, Serbia
Target groups: Higher Education Institutions
Duration: 01/11/2016 - 31/10/2019

University of Novi Sad (UNS)

Heilbronn University (HHN)

FH JOANNEUM Gesellschaft mbH (FHJ)

Dzemal Bijedic University of Mostar (UNMO)

University of East Sarajevo (UES)

Sarajevo Meeting of Culture (SMOC)

University of Banja Luka (UBL)

University of Nis (UNI)


University of Montenegro (UoM)

World University Service – Österreichisches Komitee (WUS Austria)

NHTV University of Applied Sciences Breda (NHTV)

Tourism Organisation of Kotor Municipality (TO Kotor)

Budget line:


Project Description

CULTURWB project is an innovative initiative that points out to an obvious necessity of the real-life situation pertaining to lack of skills and competences in heritage and cultural tourism management in WBC. Since the year 2000, all of the WB countries have gone through various HE reforms through EU funded projects, related to Quality Assurance, Qualification Frameworks, etc., but very few addressed the tourism sector and its development.

The concrete objectives of the project are:

  • Conduct research on instances and required competences of personnel in the cultural tourism industry;
  • Develop a Lifelong Learning programme;
  • Develop an interdisciplinary Master program that consolidates the field of tourism management and culture & heritage by equipping the graduates to acquire the required qualifications for professional career in managing cultural aspects of tourism and heritage tourism;
  • Connect the HE instituions with tourism industries and develop cooperation between the involved non-EU countries and prepare each WB partner country for the EU integration.

Important Documents & Links


Contact persons

Nitsche Veronika - Graz Office

Schwärzli Marc - Graz Office