CulturWB Consortium Meeting and CTTH 2019
Novi Sad, 12-13.09.2019: During the conference on Contemporary Trends in Tourism and Hospitality (CTTH) with the working title Get Ready for the iGeneration partners of the CULTURWB consortium held a working session on their new master programmes Cultural Heritage and Cultural Tourism Management, which will be launched in the Western Balkans.
To target the iGeneration is one of the challenges for the tourism industry, because of their short attention span. They have almost unlimited information, but the time they have isn’t and so they filter everything “what’s trending", "what’s hot” to pick and choose what to spend their time on. This means grabbing attention quickly and then providing more detailed information becomes important for marketing in tourism.
In the work session partners of the CULTURWB project reported on the progress of the recently developed master courses and the implementation at the local universities. Many students already enrolled, and the program will start this autumn. The consortium also addressed administrative issues and gave an overview of the project activities, roles, and responsibilities.
